From ‘natural’ to ‘artisan’, the culinary world has a history of playing fast and loose with trendy but ultimately meaningless words. But the FDA recently decided to change all that by updating the criteria for when foods can use the nutritional claim “healthy.”
This is not a new label, as KIND bar producers are well aware. In 2015, the FDA sent a letter to the company alleging its bars misused the term, based on a stipulation that “healthy” foods contain one gram or less of saturated fat per serving. The KIND bars declared by the FDA did indeed break this rule… because they were filled with nuts and coconut. Since we all know that such fat sources are actually great for us, this was an important moment to roll our eyes.